Here you can see a partial catalog of some of our very effective download TOOLS with which to fine-tune your business. To access these downloads, just join Fitness Business Council...and all of the downloads (plus any future additions) are FREE with your membership! (Present value of catalog: over $600)
______________________________________________
Fitness Business Council membership is just $39 - good through 12/31/2010! To join today, click on this link now!
____________________________________________
Category: SALES
- "A Baker's Dozen Sales Ideas" (FBC online library recording of a "live" online broadcast with Michael Scott Scudder, 7/21/2010. An 80-minute webcast A/V recording. Michael highlighted 13 different ideas to produce new sales in your business - along with "how to steps" for each.
- "What You Don't Know About Heart Rate Training is Costing Your Business A Lot of Money!" (FBC online library recording of a "live" online broadcast with Jesse Harper, Director of Sales, Education & Health Clubs for Polar USA, 7/21/2010. A 54-minute webcast A/V recording. Jesse went into detail about the possibilities of heart rate training as dual profit center for a club.
- "35 Solutions for Doing Business in a Recession" (FBC online library recording). This is an audio-and-visual recorded event - nearly 5 hours in length - but you can "scroll through" the sections that you particularly want to see/hear. This is a classic for operating in a tough economy and has been one of my most-frequently requested uploads. Each segment is approximately 15 minutes (PowerPoint standalone but I also furnish a connection to the accompanying audio).
Contents include:
> Daron Allen: Solutions for Sales
> Bob Esquerre: Solutions for Personal and Small Group Training
> Rich Ekstrom: Solutions for Member Retention
> Robert Dyer: Solutions for Group Fitness Programming
> Michael Scott Scudder: Solutions for Best Customer Selection
> Dan Lynch: Solutions for Wellness
> Roger Sargent: Solutions for Staff/Member Integration
Category: COMPETITION
- "Secret Shopping Your Club and Your Competitors" (FBC online library recording of a "live" online broadcast with Roger Sargent, CEO of TABS For Fitness, 6/22/2010. A 45-minute webcast A/V recording. How secret shopping benefits your club's operations.
Category: TURNAROUNDS
"Turnarounds: How to Do It in 90 Days" (FBC online library recording of a "live" online broadcast with Mike Davis, General Manager of Delta Valley Athletic Club, 6/22/2010. A 1-hour-plus webcast A/V recording. Anybody who needs help "turning around" their club or any department in their club should view this event - it's priceless!
Category: LOW PRICE
- "Low Pricing, Part II: How to Avoid The Million-Dollar Mistake" (FBC online library recording of a "live" online broadcast with Steve Main, CEO of Fitness For 10, 6/22/2010. A 1-hour webcast A/V recording. Following up on his most-listened-to Part I from April 2010, Steve goes into detail about converting clubs to low pricing, what are the pitfalls and what are the un-obvious benefits.
- The audio recording of the Fitness Focus Business Radio interview with Steve Main (April 29, 2010): "Low-Pricing: Does It Really Work?" (FBC audio library recording). This was a mind-blower! Four dozen club operators and over 60 questions! This IS the "soup-to-nuts" on low-pricing.
Category: INDUSTRY OVERVIEW, TRENDS, STATISTICS, SURVEY RESULTS
- "Radical Change in Our Fitness Industry" (FBC online library recording of a "live" online broadcast with Bryan O'Rourke, CEO of Integerus, 6/8/2010. A 1-hour webcast A/V recording. Bryan takes you on a journey into innovative thinking and discusses how "disruptive technology" is changing our industry RIGHT NOW.
- "WHAT and WHO Are About to Invade Your Marketplace?" (FBC online library recording of a "live" online broadcast with Michael 5/6/2010. A 1-hour 5-minute webcast A/V recording. Michael discusses over a dozen trends affecting ALL fitness facility operators TODAY...including past trends affecting now; present trends gaining power and strength; and 3 big future trends developing presently.
- Fitness Focus Business Radio results discussion of the "CMETO 1st Quarter 2010 vs. 1st Quarter 2009 Fitness Facilities Business Results Survey." This comprehensive report highlights several important club operating benchmarks (New Membership Sales, Member Attrition, Net Profits, Ancillary Income and others) and offers categorical analysis (mini-clubs to large clubs) of trends. Includes MSS predictions for the next 2 years and club categories that are in trouble. (FBC online library recording April 2010).
- "CMETO 1st Quarter 2010 Fitness Facility Business Results Survey Report" (FBC online library recording). This report highlights the results of statistics gathered for over 600 U.S. health clubs. Comparisons are made with results from the First Quarter 2009 Report, and feature benchmarks for: New Membership Sales, Member Attrition, Net Profit Margin Comparisons, actual Net Profit Results, Percentage of Ancillary Income to Total Revenues, By-Category Profitability Analyses, Profitability Likelihood, Summaries, and Author's Conclusions and Predictions.
- "CMETO Group Fitness Survey Report" (FBC online library recording). This is a recorded event (51 minutes, PowerPoint with accompanying audio). A comprehensive look at Group Fitness trends in the U.S. health club market today. Non-member fee: $39. Members: FREE.
- "CMETO Mid-Year Trends Results Survey Report" (FBC online library recording). This is a recorded event (49 minutes, PowerPoint with accompanying audio). An in-depth study of health club business results at mid-year 2009. Non-member fee: $39. Members: FREE.
Category: PERSONAL TRAINING
"Personal Training in YOUR Club: About to be Big Trouble?" (FBC online library recording of a "live" online broadcast with Bob Esquerre, CEO of Esquerre Fitness Group 5/6/2010. A just-under-1-hour webcast A/V recording. Bob tells it like it is about Personal Training, Small Group Training, the Member Experience...and what clubs need to change if they are to keep bringing in big $in training revenues.
Category: WELLNESS
- "Moving Into Wellness: Will Your Facility Qualify?" (FBC online library recording of a "live" Club Industry East online broadcast 5/6/2010. A 31-minute webcast A/V recording. Why "wellness" and Simple Steps for your club to move into the reimbursed wellness market!
Category: OPERATIONS EXCELLENCE
- "Fitness Business Excellence" (FFBC online library recording). This is a recorded event (110 minutes, PowerPoint with accompanying audio). A private online seminar offered by Michael Scott Scudder to a large group of club owners.
